TikTok has stepped into the realm of augmented reality with the launch of its native app designed specifically for Apple’s Vision Pro headset. While some major streaming platforms like YouTube and Netflix are yet to make their mark on the platform, TikTok’s arrival signifies a significant milestone for the immersive experience.
The newly introduced TikTok app for Vision Pro boasts a redesigned interface tailored for the headset’s unique features. Users can expect a familiar layout, reminiscent of TikTok’s traditional mobile apps, with a vertically oriented video player and interactive buttons for liking, commenting, favoriting, and sharing content. However, the app takes advantage of the expanded screen real estate offered by the Vision Pro, ensuring a seamless viewing experience with minimal distractions.
In anticipation of the app’s launch, TikTok’s product lead, Ahmad Zahran, emphasized the team’s commitment to reimagining the TikTok experience specifically for the Vision Pro. The app allows users to immerse themselves in TikTok videos while maintaining a connection with their real-world surroundings or exploring virtual environments like the Moon’s surface.
While support from major streaming services for the Vision Pro remains mixed, TikTok’s arrival underscores a growing interest in augmented reality content. Disney has emerged as a key partner, offering 3D movie streaming via Disney Plus, while other platforms like Amazon Prime Video, Paramount Plus, Mubi, and Discovery Plus have also pledged their support.
Despite some streaming giants like Netflix and YouTube initially opting against native apps for the Vision Pro, YouTube has recently confirmed plans to develop an app for the platform. With TikTok leading the way, the arrival of more native apps promises to enhance the immersive experience of Apple’s cutting-edge headset.
