Buying concert tickets is about to become easier for millions of music fans. SeatGeek has unveiled a new partnership with Spotify that embeds ticket purchasing directly within the streaming app.
With the new integration, users browsing an artist’s profile or checking upcoming tour dates on Spotify will now see ticket options powered by SeatGeek — but only for select venues. Instead of being redirected through multiple pages, fans can move more smoothly from discovering a show to securing their seats.
At launch, the feature is limited to venues where SeatGeek acts as the primary ticketing provider. That includes 15 major U.S. stadium and arena partners such as State Farm Stadium, Nissan Stadium, and AT&T Stadium. While SeatGeek is widely known in the resale market, this deal focuses strictly on locations where it controls primary ticket sales.
For SeatGeek, the move represents valuable digital real estate. Spotify’s massive user base gives the ticketing company exposure at the exact moment fans are engaging with their favorite artists. By positioning ticket links alongside streaming content, SeatGeek increases the likelihood that casual listeners convert into paying concertgoers.
The competition, however, remains fierce. Industry heavyweights like Ticketmaster and AXS still dominate much of the live events market. Ticketmaster alone reportedly services a majority of the largest U.S. arenas, backed by long-term venue agreements. Even high-profile shifts — such as Barclays Center moving from Ticketmaster to SeatGeek in 2021 — have proven unstable, with the venue eventually returning to its former partner.
The collaboration also aligns with Spotify’s broader push into live events. The streaming giant recently said it has helped artists generate more than $1 billion in ticket revenue by connecting fans with concerts through over 45 ticketing partners, including Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown. Spotify even experimented with selling tickets directly back in 2022.
SeatGeek has prior experience integrating ticketing into consumer apps. In 2018, it partnered with Snapchat to allow in-app ticket purchases.
The timing is notable. Spotify recently reported surpassing 750 million monthly active users and 290 million paid subscribers, with expectations for continued growth. By blending music discovery with live event access, Spotify and SeatGeek are betting that streaming and ticketing belong in the same digital space.
