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TikTok is taking a bold step into the search ad space, directly challenging Google by allowing advertisers to target its search results page. The company has launched its new “TikTok Search Ads Campaign,” a keyword-based advertising solution that gives brands control over how they appear in users’ search results. Although ads have already been present on TikTok’s search results page, the new feature empowers brands to strategically position their content, capitalizing on TikTok’s growing role as a search engine. As users increasingly rely on TikTok to discover new products and ideas, the platform is giving advertisers a valuable opportunity to…

Spotify is rolling out its AI-powered playlist creation tool to additional markets, including the U.S., Canada, Ireland, and New Zealand, after launching it initially in the U.K. and Australia for Premium users. This new feature, still in its beta phase, is available on both Android and iOS platforms. The AI Playlist tool allows users to generate personalized playlists by simply typing out prompts. For example, typing in a phrase like “a romantic playlist for date night” will create a custom selection of tracks that fit the mood. Users can refine their playlists further by adding additional prompts or mixing genres,…

Just one day after third-party app stores were officially allowed on iPads in the European Union, Epic Games has announced that the Epic Games Store is now available for installation on iPadOS. However, to access it, users must reside in an EU country and have an Apple account registered in that region. This rollout is a result of the European Union’s Digital Markets Act (DMA), which aims to promote fair competition and market transparency. Over the past year, the European Commission has labeled several tech giants as “gatekeepers” due to their control over essential platform services. iPadOS, the operating system…

Apple has officially launched iOS 18, the latest version of its operating system for iPhones, now available as a free download. This update is compatible with devices from the iPhone XR and XS onwards, as well as the second- and third-generation iPhone SE models. Essentially, if your iPhone was able to run iOS 17, you can upgrade to iOS 18. When Apple first unveiled iOS 18 during its Worldwide Developers Conference (WWDC), it highlighted a new initiative called “Apple Intelligence.” This is the company’s term for a series of generative AI-driven features planned for future releases. However, these AI enhancements…

The global cybersecurity industry faces a massive talent shortage, with over 4 million unfilled positions worldwide, according to a recent World Economic Forum report. This shortage is expected to skyrocket to 85 million in the next five years. As cyberattacks grow in sophistication and frequency, the demand for skilled professionals far exceeds supply. Recognizing this pressing issue, Intezer, a cybersecurity startup, has raised $33 million in a Series C funding round to enhance its AI-powered tools aimed at addressing the gap. Founded by Itai Tevet, former head of the Cyber Incident Response Team (CERT) in Israel’s IDF, Intezer seeks to…

Discord, one of the world’s largest group chat platforms, has introduced end-to-end encryption (E2EE) for voice and video calls. With this feature, even Discord won’t have access to the content of these conversations, ensuring greater privacy for users. In recent years, E2EE has transitioned from a niche offering to a standard feature in many popular messaging apps like iMessage, WhatsApp, Signal, and Facebook Messenger. Discord, which initially gained popularity as a platform for gamers, has since expanded its reach to users seeking large, interactive group chat experiences. With 200 million active users each month, Discord revealed last year its intention…

Mistral AI has unveiled a new free tier to give developers the opportunity to experiment with and fine-tune their AI models, as announced in a recent blog post. This new offering allows developers to create and test applications using the startup’s AI models at no cost, marking a significant step in Mistral’s efforts to attract developers. In addition, the company has reduced prices for accessing its AI models through API endpoints and introduced image processing capabilities to its free consumer AI chatbot, le Chat. The Paris-based startup, now valued at $6 billion, is following a growing trend in the AI…

Snap Inc., the parent company of Snapchat, is enhancing its AI tools for creators with a new feature that allows users to design Snapchat Lenses simply by describing them. This was unveiled at the Snap Partner Summit held in Santa Monica, California. The new tool, called Easy Lens, enables creators to convert text-based descriptions into Snapchat Lenses, which are augmented reality (AR) filters and effects used in photos and videos. Integrated into Snap’s developer platform, Lens Studio, Easy Lens uses advanced AI models to interpret user input and generate a customized Lens. By utilizing Lens Studio components, creators can build…

For those who frequently engage in video calls across different time zones, a new macOS app called Boom makes sharing your location, time, and weather easier than ever. The app, now available as a freemium product, is designed to enhance video call appearances by adding customizable themes and more. Boom was developed by Robleh Jama and Krishna Satya, former employees of Shopify. This versatile app works seamlessly with major video conferencing platforms such as Zoom, Google Meet, and Microsoft Teams. Once installed, Boom allows users to personalize their video call appearance by adding details like name, title, location, local time,…

Tinder is rolling out a series of updates to its Tinder U feature, specifically designed for college students aged 18 to 24. These new features, announced on Wednesday, include profile badges that allow students to display their graduation year, major, clubs, and participation in Greek life. Additional updates include a simplified enrollment process for students and an exclusive Tinder U app icon for iOS users. To attract more users, Tinder is offering a 50% discount on any Tinder premium subscription—Plus, Gold, or Platinum—for U.S. college students. This move comes as the platform seeks to regain traction after losing 400,000 paid…