When Cluely announced its $15 million Series A funding led by Andreessen Horowitz, the backlash was immediate. Critics on social media questioned why such a reputable firm would back a company openly promoting tools to “cheat” in all areas of life.
But for Andreessen Horowitz partner Bryan Kim, Cluely’s polarizing presence was precisely the point. In a recent podcast episode, Kim shared that the startup’s ability to cut through the overwhelming noise of the AI landscape is exactly why it earned their support.
Kim explained that until recently, he believed a successful startup needed to focus primarily on building a beautifully crafted product—something painstakingly refined with features users adored. However, the rapid rise of generative AI changed his thinking.
“You can build something brilliant,” he said, “but the moment OpenAI or another big player adds a similar capability, your product is obsolete.” That realization convinced Kim that speed and visibility now matter just as much as, if not more than, thoughtful design.
This insight led him to develop a new thesis: for AI startups serving consumers, momentum itself is the strongest defense against competitors. Earlier this month, Kim outlined this view in a post, arguing that being top of mind—fast—is a more durable advantage than perfecting every detail.
When Kim first met Cluely’s founder, Roy Lee, he was struck by how quickly Lee had transformed attention into a paying customer base. “It’s nearly impossible to consistently break through all the AI hype,” Kim said. “But Roy figured out how to do it.”
Lee attributes Cluely’s viral success to a clear understanding of how algorithms amplify controversy. Unlike founders who try to appear endlessly polished and cerebral on professional networks, Lee set out to provoke reactions.
“Everyone wants to look like the smartest person in the room,” Lee explained, “but that doesn’t spread. I studied why TikTok and Instagram content goes viral. It’s the most divisive material that wins.”
In fact, when Cluely launched in April with a glossy video showing Lee using its AI to bluff his way through a date, the product itself was barely functional. Still, the stunt drew massive attention.
Despite widespread skepticism, Lee believes the prolonged hype has laid the groundwork for an even bigger impact when Cluely formally launches on June 27.
Kim is confident the strategy will pay off. “In this era,” he said, “you have to build your product while you’re already falling off the cliff.” Whether Cluely sticks the landing remains to be seen.
