Facebook is introducing a new way for users to personalize the content they see. Meta has announced “Your Algorithm,” an AI-powered feature that allows people to directly influence recommendations across Facebook Feed and Reels.
Instead of relying entirely on Facebook’s automated recommendation system, users can now describe the types of content they want to see more or less often using everyday language.
The update is part of Meta’s broader effort to make social media recommendations more personalized and responsive to individual preferences.
Tell Facebook What You Want to See
With Your Algorithm, Facebook users can communicate their interests directly to the platform.
For example, someone interested in technology, photography, or travel could ask Facebook to show more posts related to those topics. Similarly, users can request fewer recommendations about subjects they no longer find interesting.
The feature uses AI to interpret these requests and adjust content recommendations accordingly.
According to Meta, changes can be reflected in recommendations in real time, giving users a more immediate way to shape their browsing experience.
This represents a change from traditional recommendation systems, which largely determine user interests by analyzing activity such as likes, comments, shares, and viewing behavior.
A Simpler Way to Manage Content Preferences
Meta has also updated Facebook’s familiar three-dot menu to make personalization tools easier to access.
When viewing a post, users can open the menu and select Your Algorithm to adjust their recommendations.
The menu also includes two familiar feedback options:
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Interested: Tells Facebook that the user wants to see more content similar to the selected post.
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Not interested: Signals that the user would prefer fewer recommendations of that type.
Facebook may also ask follow-up questions to understand why someone likes or dislikes particular content.
For instance, a user might explain that they enjoy technology news but aren’t interested in gaming-related posts. That additional context could help Facebook distinguish between related topics and provide more relevant recommendations.
AI Is Changing How Social Media Feeds Work
For years, social media platforms have relied heavily on algorithms that automatically predict what users want to watch or read.
Although these systems can surface interesting content, they don’t always accurately reflect a person’s current interests.
Facebook’s new feature gives users a more direct role in the recommendation process.
Rather than waiting for the algorithm to learn from repeated interactions, people can explicitly communicate their preferences and make adjustments whenever their interests change.
The approach is somewhat similar to personalization features found on streaming platforms, where users can influence recommendations based on what they enjoy watching.
However, Facebook’s system adds a conversational element by allowing preferences to be expressed in natural language.
Meta Is Expanding Algorithm Controls Across Its Apps
Your Algorithm isn’t entirely new to Meta’s ecosystem.
Instagram introduced the feature for Reels in December 2025 and began testing additional customization options in June 2026. Those changes expanded personalization capabilities across Instagram’s Feed and Explore experiences.
Meta has also introduced a related feature on Threads called “Dear Algo.”
That tool allows Threads users to influence the types of posts recommended to them, giving people more control over their timelines.
Bringing similar functionality to Facebook suggests Meta wants AI-powered personalization to become a more consistent experience across its social platforms.
More Personalization, but the Algorithm Still Matters
The introduction of Your Algorithm could make Facebook feel more responsive to individual users, particularly those who are frustrated by repetitive or irrelevant recommendations.
However, the feature doesn’t replace Facebook’s recommendation system. Instead, it gives users additional ways to influence how that system selects and ranks content.
Meta’s algorithms will still play a central role in determining which posts and videos appear.
The difference is that users now have another way to communicate what they want, without relying solely on their browsing history.
As social media platforms continue integrating artificial intelligence, Facebook’s Your Algorithm feature signals a move toward feeds that users can actively shape rather than simply scroll through.
