As Elon Musk’s ownership of X (formerly Twitter) continues to reshape the social media landscape, many users are turning to platforms like Bluesky for a fresh start. Bluesky, a decentralized social app originally conceived by Jack Dorsey, has seen rapid growth and popularity. Since opening to the public in February 2024, Bluesky’s user base skyrocketed, adding nearly 800,000 users in a day and reaching over 14.5 million users by November 2024. Various policy changes on X, especially adjustments to the block feature and data-sharing practices, have accelerated Bluesky’s appeal.
What is Bluesky?
Bluesky is a decentralized social network that closely resembles the Twitter interface, allowing users to post, like, and share updates with their followers. Built on the open-source AT Protocol, Bluesky offers transparency and community-driven moderation. Originally initiated in 2019 by Dorsey while he was CEO of Twitter, Bluesky was envisioned as a decentralized standard for social media. However, it now operates independently of X, with Jay Graber as CEO since May 2024.
How Does Bluesky Work?
Bluesky functions similarly to a minimalist version of Twitter. Users can create profiles, post updates of up to 256 characters (including images), and follow others. The platform features a Home timeline and a Discover feed, which replaced its previous “What’s Hot” tab, providing a personalized stream of trending content. Profiles include essential details like profile pictures, bios, and follower metrics. The platform’s new “Starter Pack” feature also helps new users quickly find interesting content and people to follow.
Who Uses Bluesky?
Notable figures, including Alexandria Ocasio-Cortez, Mark Cuban, and Weird Al Yankovic, have joined Bluesky, along with news outlets like Bloomberg and The Washington Post. Following the 2024 U.S. presidential election, Bluesky saw another wave of new users, as many were dissatisfied with changes on X.
Features and Customization
Bluesky offers options for algorithmic customization, allowing users to personalize their timelines with “custom feeds.” A recent program called AT Protocol Grants also supports developers in creating additional features and customization options. Bluesky plans to adopt a federated model similar to Mastodon, where users can move across different networks within the Bluesky ecosystem.
Moderation and Security
Bluesky has expanded its moderation tools, adding automated systems to flag inappropriate content and offering options for muting or blocking. Recently, email verification was introduced to improve security, and Bluesky’s new tool, Ozone, allows users to create independent moderation services for their feeds.
A Decentralized Alternative
Bluesky’s federated, user-controlled approach sets it apart from centralized platforms like X, offering users transparency and choice. While the app is free, the company has introduced paid options for custom domain handles and plans to develop additional premium features. As Bluesky’s community grows, it aims to provide a secure and customizable social media experience that stays true to its decentralized vision.
